Key Takeaways: Create a connection with your audience before you try to persuade or sell. Frame a distinct choice to separate your message from the competition. Make it easy for customers, clients, or prospects to engage with you. It’s beginning to look a lot like… marketing mayhem! December is here. Between promotions for Early Black […]
Key Takeaways: Communications strategy should be results-oriented and measurable. Too many strategic objectives mean you don’t have a plan–you have a wishlist. Know your audience and communicate with them, not at them. With end-of-the-year planning coming up for many organizations, we’ve been thinking a lot about strategy–marketing strategy, political strategy, communications strategy…all of the strategies! […]
Making history with the first African-American Mayor elected in Florida’s 4th largest city.
Community engagement and stakeholder outreach to restore a historic watershed.
Reclaiming a blighted city block and turning it into a market-leading, mixed-use development.
Protecting historic downtown neighborhoods and businesses from a polluting port tenant.
Launching an innovative community awareness campaign to protect area waterways.
Creating a forum for civic conversations about important community issues.