Pollution at the Port


What does a coastal community do when an environmentally questionable company comes to town, promising jobs and economic opportunity? You do your homework. And then share what you find.


Shift in public opinion  from supporting to opposing this project.


Households contacted as part of this awareness and advocacy campaign.


Big victory for a downtown waterfront community. 

The Challenge

A potentially environmentally dangerous mineral extraction company, Incoa, was planning to move to the small downtown Port of Pensacola, adjacent to several residential, historic, and commercial areas. Our challenge was to convince the public and policymakers to reject the proposal in spite of the company’s promises of revenue for the Port and dozens of new jobs.

The company had started a behind-the-scenes effort to secure a site at the downtown waterfront, and had begin discussions with City Council members. Once the plan was disclosed to the public, questions about the company, the owners, and the environmental impact started to circulate. We needed to get them answered.


Initial polling suggested that voters supported this project by a 2-1 margin (57% support versus 28% oppose). Once the community was aware of the company’s environmental track record, this coastal town would shift quickly to preserve its environmental and historic treasures, regardless of promises of jobs and revenue. 

Our team invested in a robust research effort to learn more about the company proposing this project. We then developed an integrated campaign that contrasted the clean, skilled manufacturing jobs the Port had been creating over the previous decade with the environmentally-questionable mineral company. 

Through social media, digital advertising, public relations, and direct mail, our team was able to highlight the troubling history of this company and its owners, from domestic nuclear waste disposal to flaunting international environmental standards. 

"Incoa’s CEO, Steve Creamer, has a controversial business history that is fair to evaluate in terms of any potential deal. If Incoa is truly a good fit for the future of the Port… then it should be able to stand up to basic scrutiny."


The education campaign flipped public opinion on the proposed project, with post-campaign polling showing more voters opposing the project than supporting it (45% oppose, 36% support). We were able to channel this support into grassroots emails, phone calls, and public comments to City Council. 

Eventually, the company saw the writing on the wall, withdrew their proposal, and left town. Since then, the Port has continued to attract clean, maritime-focused jobs that enhance the economic and cultural quality of life in the community. 

Have a project that you want to support (or oppose) for your community’s future? 

Feel free to send us a note, we’re happy to talk through it with you. 

Check out some of our other work

Mike is an accomplished designer, video editor, and web developer. His strong background in programming, digital media, and search engine optimization brings our clients a wide range of online options for communicating their message and mission. 

He is an avid basketball fan, having coached youth basketball for several years, and brings his video editing skills to various sports media companies for demo and highlight reels. Mike is truly a “triple-threat” player on the Impact Campaigns team.

Mike lives in the Washington, DC area with his wife and two children. 


Drea is a seasoned project manager and executive assistant who offers more than 15 years of experience helping businesses and organizations focus more efficiently on day-to-day operations and mission-driven initiatives. She thrives on providing structure and processes to keep clients comfortable, happy and informed. 

A native Floridian, Drea was born in South Florida and currently calls Pensacola home. She enjoys spending time with her children, cracking up our team during conference calls, and arguing politics with her husband and anyone else.