Estuary Program


We helped launch a citizen-focused education campaign supporting the Pensacola & Perdido Bays Estuary Program and its efforts to restore, protect, and preserve local waterways for generations to come. 


Page views in first two weeks of the campaign launch.


Social media impressions after 20 days of campaign.


Citizens “Took the Pledge” to help protect area waterways.

The Challenge

The Pensacola & Perdido Bays Estuary Program (PPBEP) was awarded a grant to drive a major marketing campaign as part of their efforts to be designated a National Estuary Program by Congress.

If successful, PPBEP would become only the 29th Federally Designated Estuary Program in the United States. More importantly, the program would be able to secure millions of dollars in ongoing funding for environmental projects to protect and restore the waterways in this important coastal area. 


We collaborated with our friends at Hatchmark Studios to help PPBEP in developing a simple public education campaign to raise awareness and funds to support estuary preservation and restoration. 

We worked with the PPBEP leadership team to identify campaign goals through several strategy sessions. Through those conversations we realized that the biggest challenge for the Estuary program was to narrow its focus and make the best use of their marketing dollars. The three goals we identified were to drive awareness of the program, build support from local businesses, and develop easy ways for citizens to engage with and protect their waterways. 

The focus of our effort was Estuary101, a website hub to address these specific goals and translate the sometimes complicated world of environmental science into easy-to-understand actions. The site included educational facts about the estuaries, options for everyday behaviors to protect the waterways, and easily-accessible ways to learn more and support the Estuary program.

"The Impact Campaigns team did a fantastic job of capturing and conveying what we wanted for our new Estuary program: Simple, everyday ways for people to get involved and make a difference. They understand how communities work, and how to motivate people to support your cause."


The Estuary 101 campaign offered multiple avenues for each audience to get and stay involved, including a pledge to take action to support estuaries, an interactive estuary explorer program (Estuary Explorers), a business partner program (Estuary Advocates), and event and member tiered financial sponsorships. 

After an initial three-week launch, the campaign already showed promising results, with a tremendous jump in web traffic, media coverage, email engagement, and social media impressions and interactions. 

Most importantly, almost 150 citizens “took the pledge” in the first three weeks of the campaign to do their part to improve the estuaries.

Want to learn more about how your community can engage citizens for positive change? 

Click here to drop us a line and we will be happy to share what we’ve learned.

Check out some of our other work

Mike is an accomplished designer, video editor, and web developer. His strong background in programming, digital media, and search engine optimization brings our clients a wide range of online options for communicating their message and mission. 

He is an avid basketball fan, having coached youth basketball for several years, and brings his video editing skills to various sports media companies for demo and highlight reels. Mike is truly a “triple-threat” player on the Impact Campaigns team.

Mike lives in the Washington, DC area with his wife and two children. 


Drea is a seasoned project manager and executive assistant who offers more than 15 years of experience helping businesses and organizations focus more efficiently on day-to-day operations and mission-driven initiatives. She thrives on providing structure and processes to keep clients comfortable, happy and informed. 

A native Floridian, Drea was born in South Florida and currently calls Pensacola home. She enjoys spending time with her children, cracking up our team during conference calls, and arguing politics with her husband and anyone else.