Make Your Message Matter: Breaking through the Clutter
Key Takeaways: Create a connection with your audience before you try to persuade or sell. Frame a distinct choice to separate your message from the competition. Make it easy for customers, clients, or prospects to engage with you. It’s beginning to look a lot like… marketing mayhem! December is here. Between promotions for Early Black […]
5 Tips for Better Communications Strategy
Key Takeaways: Communications strategy should be results-oriented and measurable. Too many strategic objectives mean you don’t have a plan–you have a wishlist. Know your audience and communicate with them, not at them. With end-of-the-year planning coming up for many organizations, we’ve been thinking a lot about strategy–marketing strategy, political strategy, communications strategy…all of the strategies! […]