Elevate Your Brand Messaging & Communications: Lessons from the Olympics
Key Takeaways: The Olympics provide powerful examples for brand messaging and marketing communications. Compelling stories build emotional connections with audiences to Olympic athletes–and can do the same for your organization. New Olympic sports, satellite locations, and other adjustments show how organizations can adapt and evolve while staying true to their mission. Tomorrow, the 2024 Summer […]
Make Your Message Matter: Breaking through the Clutter
Key Takeaways: Create a connection with your audience before you try to persuade or sell. Frame a distinct choice to separate your message from the competition. Make it easy for customers, clients, or prospects to engage with you. It’s beginning to look a lot like… marketing mayhem! December is here. Between promotions for Early Black […]
5 Tips for Better Communications Strategy
Key Takeaways: Communications strategy should be results-oriented and measurable. Too many strategic objectives mean you don’t have a plan–you have a wishlist. Know your audience and communicate with them, not at them. With end-of-the-year planning coming up for many organizations, we’ve been thinking a lot about strategy–marketing strategy, political strategy, communications strategy…all of the strategies! […]