Community Engagement: Building Connection in a World of Transaction

Key Takeaways: Community engagement is a powerful way to build connections with your audience, stakeholders, customers, and clients. By focusing on authentic, transparent interactions with their communities,  organizations can accelerate the know-like-trust cycle to inspire action. Community engagement is an ongoing strategic effort. By investing in authentic connections, organizations are more resilient to external challenges […]

Strategic Communications Lessons from the Classroom

Key Takeaways: We can learn a lot from teachers about strategic communications. They have goals, plans to reach them, audience awareness, and strategies for engagement. Just like teachers build on previous lessons communicators should ensure that marketing tactics align with and support brand strategy and goals. The best teachers don’t just talk “at” their students, […]

Elevate Your Brand Messaging & Communications: Lessons from the Olympics

Key Takeaways: The Olympics provide powerful examples for brand messaging and marketing communications. Compelling stories build emotional connections with audiences to Olympic athletes–and can do the same for your organization. New Olympic sports, satellite locations, and other adjustments show how organizations can adapt and evolve while staying true to their mission. Tomorrow, the 2024 Summer […]

Make Your Message Matter: Breaking through the Clutter

Key Takeaways: Create a connection with your audience before you try to persuade or sell. Frame a distinct choice to separate your message from the competition. Make it easy for customers, clients, or prospects to engage with you.  It’s beginning to look a lot like… marketing mayhem!  December is here. Between promotions for Early Black […]

5 Tips for Better Communications Strategy

Key Takeaways: Communications strategy should be results-oriented and measurable. Too many strategic objectives mean you don’t have a plan–you have a wishlist. Know your audience and communicate with them, not at them. With end-of-the-year planning coming up for many organizations, we’ve been thinking a lot about strategy–marketing strategy, political strategy, communications strategy…all of the strategies!  […]

Mike is an accomplished designer, video editor, and web developer. His strong background in programming, digital media, and search engine optimization brings our clients a wide range of online options for communicating their message and mission. 

He is an avid basketball fan, having coached youth basketball for several years, and brings his video editing skills to various sports media companies for demo and highlight reels. Mike is truly a “triple-threat” player on the Impact Campaigns team.

Mike lives in the Washington, DC area with his wife and two children. 

 

Drea is a seasoned project manager and executive assistant who offers more than 15 years of experience helping businesses and organizations focus more efficiently on day-to-day operations and mission-driven initiatives. She thrives on providing structure and processes to keep clients comfortable, happy and informed. 

A native Floridian, Drea was born in South Florida and currently calls Pensacola home. She enjoys spending time with her children, cracking up our team during conference calls, and arguing politics with her husband and anyone else.