What is a PR Campaign Plan, anyway? Every business owner’s dream: You have this great new business idea, that will make you lots of money and will change the . . .
There are plenty of lessons for PR and marketing professionals to learn from modern campaigns and politicians. Unfortunately, many of these lessons are what not. . .
You must repeat your message. You must repeat your message. You must repeat your message. Get it? In today’s world of always-on, 24-7 media, devices on every . . .
In the SCORE model, the concept of optimizing content is not the same as “search engine optimization,” or SEO. Not only is SEO a very technical tactic, new . . .
One of the most powerful ways to build an audience or an army of advocates for your company, cause or campaign is to offer quality, relevant content to your tar. . .
Strategy. This is where it all starts. Whether you are fighting for market share, running for office, or influencing public opinion, you must have a strategy. B. . .
Despite the ups and downs of this year's presidential campaign, there are several lessons for business and nonprofit communicators of what to do - and not to do. . .
A few weeks ago, PR genius Gini Dietrich posted a great commentary on Hillary Clinton’s announcement campaign. Specifically, Gini was very critical of t. . .
For years, most of you have known us as a firm that does political campaigns. Our political clients span across the country, from Florida, Alabama, Georgia, Ten. . .
We love to talk about our clients, because we work for good people, good causes, and good candidates. Our opponents? Well, we tend to not focus on them so much. . .