Previously, we shared with you what metrics to track in your PR Campaign Plan. If you don’t have 10 minutes to spare and read the original post, we’. . .
Creating your PR campaign plan is not as hard as you might think. Especially if you work through some of the basics first. Setting measurable goals, developing . . .
The final piece to the SCORE Process is to evaluate your campaign or project to measure success. For some organizations, evaluation is simply a binary function . . .
We’re talking today again about how organizations can develop and use a PR campaign plan to drive business results such as leads, revenue, web traffic, though. . .
Computer science legend and U.S. Navy Rear Admiral Grace Hopper (1906 – 1992) is quoted as saying, “One accurate measurement is worth a thousand expert . . .
Hopefully by now you’ve heard us talk about the importance of a PR campaign plan for your business, organization, or cause. There are plenty of great resource. . .
In our previous post, we discussed goals, strategy and tactics. The second part of this series is going to explain developing your key messages, setting a time. . .
In a previous post we discussed the importance of a PR campaign plan, and why you should have one. We went through an overview of the key parts of a plan, and p. . .
What is a PR Campaign Plan, anyway? Every business owner’s dream: You have this great new business idea, that will make you lots of money and will change the . . .
There are plenty of lessons for PR and marketing professionals to learn from modern campaigns and politicians. Unfortunately, many of these lessons are what not. . .