Twice in the last few weeks I’ve spoken to candidates – good people and solid elected officials – who are planning their reelection bids. During b. . .
I will be the first to admit that having a great project makes it easier to build a brand, cultivate an audience, and generate sales or lease prospects. It cert. . .
In a previous post, we discussed the importance of narrating the process of construction marketing and PR – how to engage your audience throughout the en. . .
Every day, your project manager, supervisor, or foreperson is checking progress against your construction documents. You very likely have a crazy-looking GANTT . . .
Why in the heck should you spend money on marketing and PR for construction or real estate development? You’re not even ready to pre-sell or lease-up the proj. . .
Previously, we shared with you what metrics to track in your Small Business Marketing and PR. If you don’t have 10 minutes to spare and read the original. . .
Creating your marketing and PR plan is not as hard as you might think. Especially if you work through some of the basics first. Setting measurable goals, devel. . .
The final piece to the SCORE Process is to evaluate your campaign or project to measure success. For some organizations, evaluation is simply a binary function . . .
We’re talking today again about how organizations can develop and use asmall business marketing and PR to drive business results such as leads, revenue, web t. . .
Computer science legend and U.S. Navy Rear Admiral Grace Hopper (1906 – 1992) is quoted as saying, “One accurate measurement is worth a thousand expert . . .