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Travis Peterson, Author at

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June 27, 2016

Business Tips from the Campaign Trail

June 27, 2016 | By | No Comments

It’s an election year.  Can you tell?

While there are no awards being won this year for high-minded debate, there are some interesting lessons to be learned for business communications. So here we share some of the good, the bad, and the ugly from the campaign trail.  Read More

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June 24, 2015

Is Your Brand Honest or Authentic?

June 24, 2015 | By | No Comments

 

A few weeks ago, PR genius Gini Dietrich posted a great commentary on Hillary Clinton’s announcement campaign.  Specifically, Gini was very critical of the campaign’s rollout, which just didn’t capture the Hillary Clinton that we’ve all come to know for the past 20 years she’s been in public life. Read More

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June 16, 2015

Announcing: Campaigns for Business!

June 16, 2015 | By | No Comments

 

For years, most of you have known us as a firm that does political campaigns.

Our political clients span across the country, from Florida, Alabama, Georgia, Tennessee, Virginia, to Colorado, Illinois and elsewhere. Read More

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March 1, 2015

We Usually Don’t Do This, But Mike Hubbard Asked For It.

March 1, 2015 | By |

 

We love to talk about our clients, because we work for good people, good causes, and good candidates. Our opponents? Well, we tend to not focus on them so much.

But in this case, we’re making an exception. Read More

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November 10, 2014

Lindsey Holds On in Alabama

November 10, 2014 | By |

It’s not a place where Democrats have fared well as of late, but our client Richard Lindsey held on for a second time against the GOP wave that crushed most Democrats across Dixie in 2010 and again in 2014.

Lindsey, a farmer and businessman, had deep ties to the district and a profile that fit this rural area.  A staunch supporter of public education and economic development, the typical GOP attacks didn’t work against this Democrat who supported gun rights, lower taxes, and a moderate approach on social issues.

Working with David Mowery of Mowery Consulting, we took a targeted approach to maximize Lindsey’s vote share in his home county, while a second wave of mail preempted the predictable GOP attacks in the outlying counties that were new to the district since reapportionment in 2011.

Congratulations to Representative Lindsey for holding this conservative seat and reminding us that district politics often matter more than partisan politics.

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September 6, 2014

Narain Takes on Establishment and Wins

September 6, 2014 | By |

 

In a tough four-way primary campaign, our client Ed Narain overcame a 20+ point deficit and won a 7-point victory over a candidate endorsed by a former Governor and a half-dozen Democratic legislative incumbents.

While the state Democratic establishment was lined up against Narain, we knew that his deep community ties would overcome the facade of support created by his opponent.

For almost twenty years, Ed Narain had been living and working in Florida’s 61st House District – an urban, poor, and predominantly minority inner-city district in Tampa.  During that time, Ed had helped create jobs, mentored young people, and volunteered in the community.  Our direct mail campaign focused on Narain’s work in the community, his personal biography as the son of immigrant parents, and his accomplishments as a successful businessman working for a major telecom company.

While the field was crowded, one Democratic opponent in particular loomed large.  A newcomer to the community with an Ivy League pedigree and a list of statewide Democrats backing him, Sean Shaw simply couldn’t match Ed’s community credentials. While the inevitable “Democrat in Name Only” charges flew against Ed, we stayed focused on Narain’s story and connection to the community.  Allied groups pummeled Shaw as a carpetbagger with questionable candidate motives.  But the coup de gråce was the almost uniform endorsement of every local Democratic official for Ed.

Those local, community leaders, along with the public and visible endorsement of dozens of families, friends, colleagues, and activists demonstrated Narain’s connection to the district.  As a linchpin of Narain’s campaign, these endorsements overcame Shaw’s support by Republican-turned-Democrat and former Florida Governor Charlie Crist, as well as a half-dozen regional Democratic legislators.

This marks yet another come-from-behind primary victory for our clients and serves as an instructive reminder to other candidates running for office: Don’t try to be something you’re not.  You can be new to a community and still win.  But you can’t be fake and win. Eventually, it catches up with you.

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November 12, 2013

Direct Mail, Media and Field Fuel Kriseman Victory

November 12, 2013 | By | No Comments

We were asked to serve as the direct mail consultant to Rick Kriseman’s come-from-behind win to become the Mayor of St. Petersburg, Florida’s fourth-largest city. Kriseman surprised political observers and took the electorate by storm to become the first challenger in almost 30 years to take out a sitting incumbent Mayor.

Working with a consultant team that included pollster Tom Eldon and the Fletcher Rowley media firm, we worked with Kriseman’s outstanding campaign team to re-introduce this former legislator to the voters.  Overcoming a 36-point deficit to carve out a narrow 2nd place finish in a tight three-way primary took a strategic, targeted direct mail and media plan, as well as a state-of-the-art field program.

The team worked to continue the momentum from the primary into the general election, mounting a major Vote-By-Mail persuasion campaign from Kriseman and allied groups, a strong comparative media effort, and another massive voter contact campaign on the ground.  At the end of Election Night, Rick Kriseman was a 56-44 winner and made history in St. Petersburg.

We are honored to have been a part of Mayor-Elect Kriseman’s team, and look forward to great things from him and the great city of St. Petersburg.

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August 5, 2013

Impact Campaigns Wins Special Referendum

August 5, 2013 | By | No Comments

As part of a sprint referendum on amending the City of Pensacola’s Charter, we were tasked with helping the YES for Smaller Government committee reform local government.With a tight budget, we focused on persuading the mail ballot voters in this off-year special election, and won a resounding 55% victory.ATL-AB_v7 copy

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November 19, 2012

Clean Sweep in 2012 General Elections

November 19, 2012 | By | No Comments

November 2012 was a good month for our clients.  From Lumon May winning with 70% of the vote in a four-way race, to the No on 3 effort in Florida beating back a bad constitutional amendment by 15 points, or helping Robin Fisher and Larry Lee, Jr. win tough elections in swing districts, our clients made it happen this fall.  In addition, we helped education reform group American Federation for Children win races in three states this fall, as well as managing the public relations for Cincinnati Reds Double-A affiliate, the Pensacola Blue Wahoos.

Thanks to these great clients and others who helped make 2012 a fantastic year.  Pam Childers knocked off a 55-year incumbent, Andy Terhaar made such a strong showing the incumbent he was challenging decided to run for another office, Tim Ryan won a three-way primary for Broward County Commission, and several of our independent expenditure clients won election in tough new districts.

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August 17, 2012

Childers Takes Out 55-Year Incumbent

August 17, 2012 | By | No Comments

Yes, you read that right. The incumbent had been in office 55 years.

In a hotly-contested primary campaign, City of Pensacola Finance Manager took out longtime Clerk of Court incumbent Ernie Lee Magaha by a 2-1 margin.

Childers, who ran an effective grassroots campaign as well as a hard-hitting comparative television and mail campaign, had a strong message of change and offered the voters a chance to retire a long-serving Clerk of Court and replace him with a new face and new energy.

Pam and her team did all the right things, and seemed to have quite a bit of fun in the process.  Of course, running against an opponent who was first elected before the challenger was even born always makes for an exciting race!