Strategy. This is where it all starts. Whether you are fighting for market share, running for office, or influencing public opinion, you must have a strategy. B. . .
Despite the ups and downs of this year's presidential campaign, there are several lessons for business and nonprofit communicators of what to do - and not to do. . .
A few weeks ago, PR genius Gini Dietrich posted a great commentary on Hillary Clinton’s announcement campaign. Specifically, Gini was very critical of t. . .
For years, most of you have known us as a firm that does political campaigns. Our political clients span across the country, from Florida, Alabama, Georgia, Ten. . .
We love to talk about our clients, because we work for good people, good causes, and good candidates. Our opponents? Well, we tend to not focus on them so much. . .
After three years of transition and reorganization, the Pensacola – area tourism marketing group, Visit Pensacola, took on the task of developing a five-y. . .
The incumbent Clerk of Court for Escambia County Florida was seeking a thirteenth term after being in office for 55 years, and was facing tough questions about . . .
Marking the second time we worked with Representative Lindsey and his strategist David Mowery, the 2014 campaign was shaping up to be a difficult year for the m. . .
Longtime St. Lucie County resident and businessman Larry Lee, Jr. was facing a tough re-election fight. His victory two years earlier over a bruising primary . . .
A rash of brutal TABOR (Taxpayer Bill of Rights) constitutional amendments that threatened massive cuts to state budgets were part of the 2012 landscape. These. . .